Obama’s Speech Writer

From a story posted a little while ago on The Guardian about Obama’s chief speech writer:

When Barack Obama steps up to the podium to deliver his inaugural address, one man standing anonymously in the crowd will be paying especially close attention. With his cropped hair, five o’clock shadow and boyish face, he might look out of place among the dignitaries, though as co-author of the speech this man has more claim than most to be a witness to this moment of history.

Jon Favreau, 27, is, as Obama himself puts it, the president’s mind reader. He is one of the youngest chief speechwriters on record in the White House, and, despite such youth, was at the centre of discussions of the content of today’s speech, one which has so much riding on it.

For a politician whose rise to prominence was largely built upon his powers as an orator, Obama is well versed in the arts of speech-making. But today’s effort will tower over all previous ones.

Reading about the people that President Obama has surrounded himself with just fascinates me. His ability to find talent and surround himself with it is just astounding. Regardless of how the next four years go I do hope that someone composes a book a la “Team of Rivals” about his campaign and his presidency.

Link via Barack Obama’s inauguration speech … crafted by 27-year-old in Starbucks | World news | The Guardian .

Marketing Like Obama

Found this today on YouTube. It appears as though companies are jumping on the themes of President Obama’s campaign and trying to use them to drive consumerism. As great as I think it is that a company like Starbucks is encouraging involvement in the community I find myself a little disgusted that they are using a moment like this as another reason to consume. I also am a little perplexed as to how Starbucks can legitimately claim to encourage consumers to be sustainable (which they try to do in the video). Drinking $3 coffee in a paper cup is about as unsustainable as it gets in my opinion.

On a slightly related sidenote the design in this video is just great. The colors, animation, and music is amazing.