The New Value of Text Text lasts. It’s not platform-dependant, you don’t just get it from one source, read it in one place, understand it in one way. It is not dependent on technology: it is what we make technology out of. Code is text, it is the fundamental nature of technology. We’ve been trying for decades, since the advent of hypertext fiction, of media-rich CD-ROMs, to enhance the experience of literature with multimedia. And it has failed, every time. Yet we are terrified that in the digital age, people are constantly distracted. That they’re shallower, lazier, more dazzled. If they are, then the text is not speaking clearly enough. We are not speaking clearly enough. Like over-stuffed attendees at a dull banquet, the mind wanders. We are terrified that people are dumbing down, and so we provide them with ever dumber entertainment. We sell them ever greater distractions, hoping to dazzle them further. James Bridle — The New Value of Text.