How Jonah Lehrer should blog The problem with Jonah Lehrer, like the problem with Zach Kouwe, is not that he was humbled by the insatiable demands of Blog. Instead, it’s that he made a category error, and tried to use a regular blog as a vehicle for the kind of writing that should not be done in blog format. Lehrer shouldn’t shut down Frontal Cortex; he should simply change it to become a real blog. And if he does that, he’s likely to find that blogs in fact are wonderful tools for generating ideas, rather than being places where your precious store of ideas gets used up in record-quick time. Felix Salmon - How Jonah Lehrer should blog.