The prob­lem with Jonah Lehrer, like the prob­lem with Zach Kouwe, is not that he was hum­bled by the insa­tiable demands of Blog. Instead, it’s that he made a cat­e­gory error, and tried to use a reg­u­lar blog as a vehi­cle for the kind of writ­ing that should not be done in blog for­mat. Lehrer shouldn’t shut down Frontal Cortex; he should sim­ply change it to become a real blog. And if he does that, he’s likely to find that blogs in fact are won­der­ful tools for gen­er­at­ing ideas, rather than being places where your pre­cious store of ideas gets used up in record-quick time.