Target The Forward Fringe:

But when Apple announced the Retina MacBook Pro at WWDC, revamp­ing all of my apps and my web site jumped to the top of my list of priorities…

Why? Because HiDPI cus­tomers may be a fringe group, but they are a forward-facing fringe. They rep­re­sent the users of the future, and the more we cater to them now, the more deeply embed­ded our prod­ucts and designs will be in their cul­ture. The future culture.

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