The Jobsian fallacy

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We are fascinated by our giants and this fascination motivates us to learn. This is good. But we continually forget every story in this world is unique. We can’t cherry pick the convenient elements of one successful life and graft it into our own, expecting the same results. Had da Vinci or Ford been born today, they might have ended up janitors or car salesmen. And a school teacher or gardener from their times, born today, might have transformed the world. We don’t want to see success as fragile or circumstantial, but the slightest touch of chance in the lives of any great man or woman, and we’d never know their names.

Scott Berkun – The Jobsian fallacy.

You Can’t Buy Word of Mouth

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Evangelism is word-of-mouth marketing. It’s the best kind of marketing because it’s honest and personal. We don’t pay attention to television commercials and magazine ads because we don’t trust them. We do, however, trust our friends recommending something to us.

And so, companies want their customers to tell their friends about the product. But try as you may, you can’t force people to talk about your product, which means that the next best thing is to try and get people to at least use it.

Shawn Blanc – You Can’t Buy Word of Mouth.

Cleaning…

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Cleaning… iOS 5 introduces a terrible change to cache management that prevents apps like Rdio and Instapaper from storing persistent data on a device. Totally ruins Rdio’s offline storage mode. Sad Christmas.

One Platform to Rule Them All

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What I think his vision actually points out, though, is Windows 8′s central problem: it takes no position, it has no central theme or integrity. This isn’t a vision so much as a refusal to choose between fundamentally different user interfaces. Rather, Microsoft decided to combine the PC’s mouse and keyboard-based user interface with the iPad’s touch-based interface and have the best of both worlds.

Kyle Baxter – One Platform to Rule Them All.