The Future of the Book

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If your book is 600 pages long, you are demanding more of my time than I feel free to give. And if I could accomplish the same change in my view of the world by reading a 60-page version of your argument, why didn’t you just publish a book this length instead?

The honest answer to this last question should disappoint everyone: Publishers can’t charge enough money for 60-page books to survive; thus, writers can’t make a living by writing them. But readers are beginning to feel that this shouldn’t be their problem. Worse, many readers believe that they can just jump on YouTube and watch the author speak at a conference, or skim his blog, and they will have absorbed most of what he has to say on a given subject. In some cases this is true and suggests an enduring problem for the business of publishing. In other cases it clearly isn’t true and suggests an enduring problem for our intellectual life.

Sam Harris – The Future of the Book.

The New Value of Text

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Text lasts. It’s not platform-dependant, you don’t just get it from one source, read it in one place, understand it in one way. It is not dependent on technology: it is what we make technology out of. Code is text, it is the fundamental nature of technology. We’ve been trying for decades, since the advent of hypertext fiction, of media-rich CD-ROMs, to enhance the experience of literature with multimedia. And it has failed, every time.

Yet we are terrified that in the digital age, people are constantly distracted. That they’re shallower, lazier, more dazzled. If they are, then the text is not speaking clearly enough. We are not speaking clearly enough. Like over-stuffed attendees at a dull banquet, the mind wanders. We are terrified that people are dumbing down, and so we provide them with ever dumber entertainment. We sell them ever greater distractions, hoping to dazzle them further.

James Bridle – The New Value of Text.

The shape of our future book

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The current surface forms for digital books are far from perfect, but they work and are getting better with each device and software iteration. So, in my opinion, many of the critical future questions digital books designers will have to address don’t directly involve pure content layout. Future-book design is not merely about font sizes and leading. Instead, our hardest (and possibly most rewarding) problems will involve the intermingling of content and data.

Craig Mod – The shape of our future book.

Marginalia on Post-Artifact Books and Publishing

Author’s note: A quote or a few sentences about a piece make up many of my posts here. This time I’m trying something new. Consider it an experiment in turning my blog into a type of digital marginalia. I’d love to hear what you think about it.

A rainy Sunday in Portland seemed like a good time to sit down and read Craig Mod’s essay Post-Artifact Books and Publishing. In a word it’s brilliance. Craig nails it. It’s such a thought-provoking piece that I wanted to make some notes. All quotes come from the essay unless otherwise noted.1

Natively digital

Take a set of encyclopedias and ask, “How do I make this digital?” You get a Microsoft Encarta CD. Take the philosophy of encyclopedia-making and ask, “How does digital change our engagement with this?” You get Wikipedia.

Great observation. Like much of the essay the driving point is that digital becomes powerful when it is not shoehorned into analog conceptions of artifacts. A book is a book (or a newspaper a newspaper) because that was what the technology used to best allow for. With new technology we will redefine our artifacts of information.

This quote also made me think of what we call “online learning” today. For the most part I think we’ve taken our idea of instruction in college and high school and placed that into online tools. What we’re missing is the form of instruction that stems from asking, “How does digital change what we can do with information, instruction, and learning?”

Publishing for all

We cannot know how much magnificent culture went unpublished by the white men in tweed jackets who ran publishing for the past century but just because they did publish some great books doesn’t mean they didn’t ignore a great many more … So we’re restoring the, we think, the natural balance of things the ecosystem of writing and reading.

That bit’s from Richard Nash of Red Lemonade. The more voices we have the better.

Reminds me of something Fred Wilson has written about multiple times: everyone deserves a printing press. He writes that:

If I look back at my core investment thesis over the past five years, it is this single idea, that everyone has a voice on the Internet, that is central to it.

The more pieces of information we can have publicly available in the world the better.

Shared experience

But — and here’s the real magic — it’s a shared telepathy. A telepathy from one to many, and in that, the many have experiential overlap. Printed matter binds this experience to pulp. With digital, there is the promise of networking that shared experience.

That’s a really cool point. It brings to mind the video IDEO produced on the future of the book. When a text can connect us to others in a shared experience that leads to really powerful possibilities.

This is similar to something Whitman tried to do with it’s Freshman year CORE class. The goal was to create a shared background of foundation texts that could serve as a common frame of reference for the 4 year experience. A problem in that, and in other experiential overlaps that are dependent upon printed texts, is that it requires a common place and time. Digital blows that wide open. Our networking allows us to share that telepathy in real-time or asynchronously from wherever we are.

  1. A note on this: writing up notes on something as complex as this essay has made me once again wish that emphasis was by default on the web. Since it’s not command + F is your friend to find these quotes.

A librarian for news

I was reading this terrific post by Seth Godin a few nights ago. One particular passage stood out. He writes that:

The librarian isn’t a clerk who happens to work at a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user.

It got me thinking a lot about news and the information business. Who is the librarian in a news organization? Do we even have such a role?

A news organization is not unlike a library in many ways. It is an information fun house. The sheer quantity and quality of information contained in the archives of a major news organization is staggering. What’s missing, though, is a guide who can help us navigate all of this data.

In a way, the best method a news organization has for creating a paying, business class of customers is to include librarian-like services. In this situation there is a digital equivalent of walking in and asking for help with your project.

Perhaps it resembles the concept of a newsroom as café. Regardless, this news librarian is approachable, friendly, and community-focused. The librarian gauges the needs of customers and helps them make the most of the news product to which they subscribe.

The news librarian is one who can help the motivated but intimidated customer find the information they are looking for. More than that, though, they can help train them in the skills to get the most of their news product. They can teach different information gathering techniques and sources available to their customers. This serves two purposes.

First, the librarian has to ability to clarify what a customer’s subscription is giving them access to. By understanding the value of a product the customer is then better able to gauge whether that $15 a month is worth it to them.

Second, by having an approachable librarian who educates customers in information techniques the news organization creates an inherent value within their community. The more your community members know about your product the more likely they are to communicate that value to others. A passionate and educated community can do wonders for your product purely through word of mouth.

It’s likely a lot to accomplish, but if done correctly I think a librarian-like role would have a tremendous impact on the ability of a news organization to become a sustainable business and community. It’s one small step toward a greater move to changing how we think about news.

What Books Will Become

We’ll debundle books into their constituent bits and pieces and knit those into the web, but the higher level organization of the book will be the focus for attention — that remaining scarcity in our economy. A book is an attention unit. A fact is interesting, an idea is important, but only a story, a good argument, a well-crafted narrative is amazing, never to be forgotten.

Kevin Kelly – What Books Will Become.

I, Reader

“I, Reader” is a great essay about reading, books, and digital devices. One of my favorite bits:

If you were to ask me what I thought I was doing in checking news sites on the internet as many as eight to 10 times per day, starting with the election in 2004, I would tell you I thought I was keeping myself safe. Especially late at night, I felt like I was on night watch for the forces that would eventually put George Bush back in power one more time. It felt like a vigil.

Found via Daring Fireball.