Improving the worst experience

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When we focus on our perfect customers and make sure they’re completely blown away from start to finish, it’s true that it generates grateful customers who love you through thick and thin, and cheerleaders bearing testimonials. But what happens when you improve the experience on the other end of the spectrum?

For example, instead of letting those ill-fitting customers hang around long enough to have bad experiences, you could figure out what they look like and reject them early and humanely, while also helping them find a better, happier solution.

Jason Cohen - Improving the worst experience.

I, Reader

“I, Reader” is a great essay about reading, books, and digital devices. One of my favorite bits:

If you were to ask me what I thought I was doing in checking news sites on the internet as many as eight to 10 times per day, starting with the election in 2004, I would tell you I thought I was keeping myself safe. Especially late at night, I felt like I was on night watch for the forces that would eventually put George Bush back in power one more time. It felt like a vigil.

Found via Daring Fireball.

Join the people who can say, “I love doing this”

Another post from the consistently insightful Seth Godin:

Not only do I notice more fabulous, but it sure seems as though the creators of it are more engaged, dedicated and yes, joyful, than I can remember. If there was ever a moment to follow your passion and do work that matters, this is it. You cant say, “but I need to make a fortune instead,” because thats not happening right now. So you might as well join the people who can say, “I love doing this.”