Media 2.0 101: The tactical use of beachheads. There are 5 beachheads that must be established in order to successfully reinvent media. Attacking everything head-on is a recipe for disaster and will allow outside groups the ability to innovate and supplant incumbents. (via Doc Searls)
The extraordinary revolution of media choice
The idea that someone can program our consumption is becoming obsolete, and fast. The front page of the paper disappears in a digital world, where there is no front page–merely the page I got to by clicking on a link from a friend. Seth Godin… Continue reading →