The Value of Content, Part 1: Adam Smith never expected this. Melissa Rach takes a look at how con­tent on the web defies tra­di­tional mod­els of eco­nom­ics. In part 2 she explains the basics of effec­tively com­mu­ni­cat­ing the value of con­tent. Sections 2 and 3 of Part 2 are par­tic­u­larly good. Part 2 is here.