Thomas Brand, writ­ing about the impor­tance of set­ting the right expec­ta­tions:

 The most valu­able part of set­ting expec­ta­tions is telling the truth, even if the truth means you don’t know, but are will­ing to find out. I am much more likely to remain a cus­tomer of com­pa­nies that treat me with respect by set­ting expec­ta­tions, and stick­ing to their word.

So true. Trying to set a false expec­ta­tion or try­ing to cover up that you don’t actu­ally know the answer may have short-term ben­e­fits, but in the end the cus­tomer will find out the truth. If you’re up front and hon­est with them from the start things work out much better.

This post from Marco Arment, about a less-than-stellar expe­ri­ence his grand­par­ents had at an Apple Store, is such an impor­tant les­son to learn:

 It wouldn’t be the first time a tech­nol­ogy expert lacked empa­thy for a cus­tomer, or made bad assump­tions about what would be fast and easy for the cus­tomer to do on his own — espe­cially when decid­ing to per­form an easy, pre­dictable, cure-all “restore”.

Reminds me of some­thing I wrote ear­lier this year about ask­ing ques­tions and avoid­ing assump­tions. Spending the time to do some­thing right mat­ters much more than doing it quickly.